Wednesday, 2 February 2011

Real media artefact 2 - Q contents page

The contents of Q magazine is set over two pages. It states in black and white writing in the top left corner 'Q Contents' and then on the top right 'Issue 296.' The use of 'Q' at the top allows the reader to be reminded of the brand name, to help Q get brand loyalty from consumers. It also titles the page 'Contents' so the reader knows immediately that they will find what is in the magazine on this page and it is clear to them. The actual contents is on each of the sides of the contents page. On the left there is the 'Features' list, this will draw in the attention of new readers. This is the contents of the magazine that is exclusive to this issue. On the right hand side is the 'Regulars' this will appeal to existing readers with brand loyalty as they will trust that magazine will include this in every issue. Each bit of content is stated individually with the heading of the article at the top of each section in black bold writing underlines with a red line. To the right of each heading it has the page number. This means the reader can find what they are looking straight away, this will make the magazine an easy read, this will be an incentive for the reader to buy the magazine again. Between each list of contents there is images that are related to the features stated on the front of the magazine. For example, there is another image of Liam Gallagher, from Oasis on the left hand side taking up the rest of this page. It states at the bottom of this images '46.' This is so the reader is aware of what page the main feature is on as this could be a main reason for many of the customers to have bought it, as it is the artist that is featured on the front cover. On the right page of the contents there are images of Adele and Noah and The Whale, two artists again that are featured on the front cover. This is important as one of the main reasons a customer will pick up a magazine is because of the features stated on the front cover. Therefore, they will expect to see these and be reminded of these throughout the magazine.

The use of simplistic design is used again in the contents page. Using the house style colours of red, black and white again. These colours are contempary and also neutral so will attract to young adults and older adults, both female and male.

There is a large range of contents both individual features and regular features. Some of the individual features are Queen and Oasis' interviews. These are both incredibely well known, mainstream bands, therefore even people that aren't very interested in music at a deep level will be interested in it because they will be aware of the bands through general media, and even gossip magazines for Oasis as there is alot of controversy about the band. There is also the regular contents of 'Access all areas.' This will attract readers as they will feel as though they are getting exclusive news that is not available to everybody. It also, has the content 'Cash for questions' again this will attract readers as it is an incentive to read the magazine as there is the prospect of 'free money' for taking part in a feature.

There is a range of different language types used. For example, very informal language like "minus you-know-who." This creates a casual relationship between the writer and reader and also make is easier to read because of the informality of the text. It also uses jargon that is relevant to music. For example 'electro-pop' that is a genre of music. It is able to do this as it is clear that the reader will have a knowledge of what this is, as it is related to music and the reader of this magazine will be interested in music, as it is a music magazine. There is also the language use of external references. For example in the 'Last Requests' section of the contents page it states how within the magazine there is 'Sam Riley doing "the Ian Curtis dance." Here Q assume that the readers know who this person is and the dance they are talking about.

No comments:

Post a Comment