Product Placement

Magazine are sold in a large range of places. For example, newsagents, supermarkets, petrol and petrol stations. This is because there are many different genres of magazine therefore they must target different markets and these different markets will shop in different places. The sales of magazines are ongoing as many magazines have loyal customers. In 2008 around 643,424 music magazines were sold however in 2009 around 582,697 music magazines were sold. This is a decrease, I imagine this is because the information you can get in magazines is available in other places for free and is alot more easily accessed through things such as the internet. It could also be because music taste has moved to more mainstream music and no magazines really fulfill the genre however websites online and the television do.

When I sent my questionnaire out the results showed that there was an equal amount of people from each gender that read music magazines. There was also the majority of people in the age range of 17-21. The majority being 17 because I posted my questionnaire in an environment that is dominated by 17 year olds. I must consider this and find out where 17 year olds go and have access to, to purcahse magazines. I can assume that these will be places that are either in walking distance or a place they can get to with the use of public transport as this how teenagers mainly get places as at this age they will have only just if they have even started learning to drive.

Although many of my participants results showed that their favourite genre of music was R&B and that they didn't read music magazines because there was not a magazine no fit their genre, I think I am going to use a rock magazine. As this market is specific therefore the market are very easy to target to as they are easy to research. Also it has alot of competition therefore the magazine could use this to their advantage in terms of getting exclusive information before the existing magazine and also using better pricing. The rock magazines at supermarkets, I have notcied are all grouped together and all use black as their main colour. I am going to work on this and choose a brighter colour this will allow the magazine to stand out from the competition this is important as I would like my magazine to stand out to a reader and bring in new readers.