For my research I sent out 30 questionnaires to mostly students but some teachers in my sixth form. Half of which were to males and half to females. This allowed me to get as much as a representation of the population as possible, meaning that I gathered reliable evidence to base my planning on.
The questionnaire left me with basic results that I must consider to produce my magazine. For example, the dominating age group of my participants were 17-21 year olds, from this I know that I have information that is mostly relevant to this age group. Therefore, I will choose this age group for my target market as I know that if I use the information collected will attract the ages 17-21. It will also allow me to choose the price of the magazine. Out of 30 people 12 chose £1-3 and 14 chose £3.01-4.99. From this I can choose a suitable price to put my magazine at as I can tell from my results what price the market will be willing to pay. I also deciphered from my results that the majority of readers of magazines, buy them monthly. Therefore I will make mine a monthly issue as this will also allow me to put the magazine at a higher price as it is more exclusive and less frequent.
I also asked about what genre was preffered, the most popular choice was R&B, this would suggest that there is a gap in the market for this type of magazine. However, from looking at music websites and other free media types they are all dominated by R&B music as it is classified as mainstream music. From this I have come to the conclusion that if this type of music media is so easily accessed for free then people, espeicially that of the target market of teenagers I have chosen, will not be willing to pay for music media. Therefore, I am going to use rock as the genre of music my magazine is based on. Although this is one of the least popular choices I believe it has the biggest market as it is not as available for free and people that are interested in that music are a very niche group however are dedicated to their music and are willing to pay extra for exclusive and extra information on current artists.
My questionnaire also asked, what music magazines people read. If any read music magazines it was NME, RockSound and Q. Q's contents is largely dominated by well known artists rather than genre specfic artists. So this could be something to consider when choosing who is my main feature of the magazine. However NME and RockSound were also both magazines people read. This suggests that people also read genre specific magazines. However, the majority of people who answered 'Why do you not read music magazines' answered Magazines not specific to mainstream generes. This ties in with the amount of people that read Q. I may use this result alot when creating my magazine, as the lack of mainstream magazines seem to be an issue when people are choosing a music magazine. This foregrounds a gap in the market for a magazine that talks about current artists as it seems to be a trend as one of my real media artefacts was a Rock magazine however even that front cover was dominated by large rock artists that are no longer genre specific because of their media attention.
77% of my participants of my questionnaire andswered that 'Yes' a music magazine's front cover does influence them to buy it. This will mean that I must pick all features of a front cover that are eye catching and attract to a reader. The majority also answered that pictures/artist on cover are the dominating factors of why they would be attracted to a front cover. I believe this could be dominated by the males who answered the question as they are likely to pick up a magazine that has sex appeal as that is what attracts them to things, especially of the age range 17-21 that I am considering. This would mean that I would probably use an image of a women on my front cover, this can also be made unisex as many girls/young women in my age range will also be attracted to a woman on the front cover as they are seen as role models, and enjoy being enlightened into their lives, so I would use this when relating my double page spread to my front cover.
Many people that took part in my questionnaire answered that 'Yes' gifts/promotions do attract them to a magazine. I could use this and include something simple, for example I could use one of my contents on 'New artists' and include free downloads as it will work as advertisement to the artist and also attract a reader to buy it as they are getting something free. I have a good knowledge that free music would be popular as 17/30 people chose that if they could get a gift or promotion they would want free music.
In terms of contents I will choose a range, the most popular was upcoming artists so this could be a main feature. However, I want to relate the double page spread closely with the front cover therefore will use the second most popular feature of a front cover of celebrity interviews as by being a celebrity they will attract to both men and women therefore I can use an image of a woman on the front cover, mostly likely of a well known woman in rock.
No comments:
Post a Comment