Specific questionnaire results analysis 2

4b. If you do read a music magazine, which one do you read?

Out of the 6 people that read music magazines

there was an equal amount of each that read NME, RockSound and Q. I think people will have chosen Q because it is a music magazine with a range of genres. This allows it to be versatile to an audience and therefore appeal to more people. NME, is also a very established magazine company, alike Q. This could result in the market not buying it specifically because of it's content or what genre it is based on, but because it is well known and a trusted brand. I think the magazine 'RockSound' may have been chosen by the one person that chose 'Rock' genre as their preferred genre. And one other person that may have chosen it because it is well known.

4c. Why do you not read music magazines?

The participants of my questionnaires had many different answers as to why they did not read music magazines, the results are as followed;

Available through other media - 1

Not interested - 4

Magazines not specific to mainstream genres - 9

No time - 5

Mixture of brands and genres - 4
Other - 1

Many people stated that they did not read music magazines because they did not focus on mainstream genres. I would classify mainstream genres as R&B and pop as these are featured most in the charts. I can see that this is a problem as most music magazines are specific to the genre of rock. From this information I can spot a gap in the market that could be filled quite easily. This result links closely with the result of 4 people not being interested. This is probably because the music magazine market seems to be largely dominated by rock magazines and not many of my participants chose this as their preffered genre. This, again, is closely linked with the fact that 4 people chose that they do not read music magazines because there is no mixture of brands and genres. I believe Q magazine do use a mix therefore would use this as a style model. The fact that 1 person chose that it is available over other types of media is probably linked with how other types of media are free. I could use this when choosing the price of the magazine and make it cheaper than others, so that the price does not put them off buying it. Also this result could be linked with how easily accessible other media types are other than magazine. Again I could analyse this and use this feedback when choosing product placement and ensure it is easily accessible.

5. How often do you buy music magazines?

8 out of 30 people chose that they buy music

magazines monthly. This could be because this is on average how often magazines are published, therefore one of the only options they have. However there are also 22 people that chose 'less than 12 a year' this will be because there were a majority of people that do not read music magazines. Therefore would apply to this group as 'not buying music magazines' would apply to buying less than 12 a year.

6. How much would you expect to pay for a music magazine?

4 people out of 30 participants chose that they

would only be willing to pay between £0-0.99 for a music magazine. This could be because there were many results showing lack of interest in music magazine, this would result in people not being willing to spend much money on them. However there were alot more people that chose the price groups of £1-3 and £3.01-4.99. I think this is because magazines in general are between these prices, therefore whether it is a music magazine or not this is a generalised response to how much people are willing to pay. Also, because music magazines will be known as being more specific people will be willing or will expect to pay more because they are paying for something that is more specialised to an interest. Rather than something like a newspaper or TV Guide magazine where you can find the information in many places as it not very specialised.

7a. Does a front cover of a music magazine influence you to buy it?

The majority of my participants of my music magazine, at 77%, responded that 'Yes' a front cover of a music magazine does influence them to buy it. This will be because this is the first impression an audience gets of a magazine, simply because this is what they see first. It draws their attention to the contents, and the quality of the magazine. However, 23% responded that 'No' a front cover of a music magazine does not influence them to buy it. This could be because some people rely on brand loyalty. This is where they regluarly buy the music magazine, therefore only recognise the brand name, and do not need to see the front cover.

7b. If so, what about the front cover would influence you to buy it?

My participants chose a range of features of a front cover that would influence them to buy it, the results are as followed;

Colour - 4

Pictures - 8

Content - 5

Artist on cover - 6

I think colour will have been chosen because this firstly will help with how the genre is portrayed as their are certain connotations of colours that will help show the genre. For example, red and black will be associated with rock. However colours such as pink and blue have connotations of 'fun' therefore could be associated with pop. Where as colours that are more rich such as gold and purple, may be associated with R&B, as it is mainstream and involves alot of money and glamour. People may have chosen pictures as they enjoy this more than text, therefore will not find the magazine more daunting to look at and can see what the contents is immediately without having to read a block of text. People will have chosen content because if the music magazine does not state what the contents is on the front cover the audience will not know whether what is inside interests them or not. 6 people may have chosen the artist on the cover, again like colour, this is because it helps determine the genre of the magazine. For example, if My Chemical Romance were on the cover they would know it was a rock magazine.