The majority of the 30 people that took part in my questionnaire stated that 'Yes,' free gifts/promotions would influence you to buy a music magazine. I think this is because winning something is an incentive to buying something. As it is an almost win/win situation, as even if you don't win the competition you still got a magazine out of it. This works especially well as it could attract new customers with the prospect of winning from buying something for your entertainment. From this I have decided that I will include a competition or promotion where the prize will be relevant to the specific audience's wants.8b. If so, what gifts/promotions would you like to find free with a magazine?
Out of 30 people that answered this question the gifts/promotions they would like to find free in a magazine are;
Pen - 8
Free Music - 17
Stickers - 2
I believe a pen would have been a popular option because it is very practical therefore appeals to almost everybody. Also, because the magazine is a music magazine and I did the questionnaire in a sixth form the audience will have been older. Therefore a pen would be of use of them. I think the age of the participants is what is responsible for the lack of people that chose stickers, as if it had been a younger audience stickers would have appealed more. I believe the reason for the majority of people picking 'free music' is because music is something everybody is interested in. I will be able to apply this result well in my magazine as it is relevant I will be able to offer the correct genre of music to the genre of the music magazine.
9.What contents do you enjoy reading in a music magazine? (Please tick one box)
17 out of 30 people in my questionnaire picked that insights on upcoming artists were the content of a magazine they most enjoyed. I think this will be because it is one the only sources of media you can get this from and can also be exclusive information. 7 out of 30 people said that they enjoyed celebrity interviews most, I think again
this is because they can be advertised as exclusive. This means readers will be attracted to it thinking they are getting access to inside information that not many other people are getting. Professional reviews, quizzes and dates were also other features people mentioned, but not many. However, all of this information will allow me to create a magazine that covers what the audience wish to read.
10. What colour scheme would you choose for a music magazine?
35% of my participants chose that purple would be
their favourite colour for a music magazine. I think this could have been largely dominated by the females however purple is becoming more of unisex colour therefore could be versatile for a magazine. The next most popular colours were white, orange, red and black. I believe black and white will have been chosen because they are simplistic and also would be clear to read or used on different backgrounds. I think orange and red were popular because again they are unisex like purple and also bright. I would use a bright colour like purple, red or orange because I would use the colour scheme throughout the magazine and this would allow an audience to associate this colour with the magazine. Therefore possibly reminding them to buy this magazine when they see the colour. Pink and green were less popular, I think this is because they can be seen as sexist therefore will not have got as much of a variety of people choose that option.10. Do you prefer more writing or more images in your magazine?
90% of the people that took part in my
questionnaire said that they preferred images to writing in a magazine. I think this is because it is more appealing to a person, as a lot of writing would put a person off. However, because I wouldn't want to create a magazine purely made up of images, I would use different layouts such as text boxes to help break down the text.
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