The double page spread I have chosen is focused on the band Glasvegas and how they have just released their first single in a while. They have featured a double page spread of this because the band is what the front page shows the most of, as the main image is of one of the band members. The main image is of the band sat on a sofa. It is a medium to long shot as it shows almost the whole depth of the sofa and the whole length of the sofa. This is to get a full idea of the bands surroundings. The image uses natural lighting from the lights in the room. This is very different to the usual artificial lighting used in magazine photo shoots. I believe this is uses because the magazine is focuses on marketing and selling to a specific audience of fans of music. This allows the magazine to rely souly on the audiences interest meaning they don't have to make the magazine far fetched or exclusive to make them want to read it. The use of surroundings, natural light and relaxed look of the band mates 'chilling' on a sofa also helps converge both audience and band as it makes the band seem on the same level as the audience and that they are all the same. However, there is a second image in the top left hand corner of two of the band members onstage performing. This allows the reader to be reminded of the artists job and famousness which will draw their attention back in as people are interested by peoples lives that are different to theirs and the chances are not many of the readers will perform on stage.
There is the drop cap used of the letter 'N.' It is in a larger font and has a calligraphic style and is in red. The style, size and colour allow it to stand out from the rest of the text that is plain, black and smaller. Because the rest of the text is quite boring to look at, the difference of the N may act as an incentive to continue reading. Also, the use of the drop cap also represent the beginning of a new topic as they are not used on every paragraph. Again this will catch the audiences attention and make them want to read on as it represents new information.
The layout of the page is very simple. The image spreads across the two pages and the text is wrapped around and underneath it. Because the text is wrapped around the image the article is made up of 5 columns. This means the text is broken up into smaller columns which makes it more appealing to a reader as it looks easier to read than back to back pages of writing. The colums are all aligned to the left and in black times new roman. This makes it neat and tidy to look at when glancing at it. This again looks more appealing to read as it is simple and therefore would lead a reader to believe it is simple to read. The use of black times new roman also allows NME to use different colours and more attractive fonts to pick out bits of information the wish to foreground.
The language used is very descriptive and at times metaphoric for example "pushing through darkness into light, seizing the sunshine while it lasts." This represents how they have got through the harder times and made the best of the success they have had. It is quite emotive and this will be because of the relationship they have built with their fans. These relationships are easier to build as bands like Glasvegas have more specific types of music and are not as mainstream meaning there are less fans and therefore it is easier to target them more.
There is the pull quote used of "You're not going to be disillusioned. That's our intention." It, alike the drop cap, uses a red, italic font to make it stand out from the rest of the text. The quote will make the audience grow trust in the bands words as disillusioned means they are not going to try and make the audience believe they are something they are not. This means the audience will read on because they know what they are reading is true.
The house style is continued from the front cover to this double page spread. This could be largely to do with the fact that both front cover and these pages are focused on band Glasvegas. The house style colours of black, red and white are used on the double page spread as well as the front cover. Using black font for the main information and red and white to point out bits of information by using contrasting colours.
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