Real artefact 1 - NME Contents Page

The contents of NME is split into two parts. The majority of the page is made up of features of this particular issue as it is headed 'INSIDE THIS WEEK' and focuses mainly on the 'NME nominations revealed.' We can tell it focuses most on this as it has the biggest image and also is in the centre of the page meaning it will stand out to the audience and font in this section of text is biggest. It is also an italic font that is different to the rest of the house style plain font, this will help it stand out again against the rest of the contents. Each feature/article of the magazine on the contents page has a number next to it, this allows the audience to easily find the feature they are looking for. The page numbers are in bold, to make it clear for the reader. This is important as the audience will want to be able to easily access this information if they are interested in reading about it. Each main feature of this issue, on the contents page also includes a picture. This allows the reader to put a name to a face which means that they will be able to recognise the artist and decide whether they want to read about them. They each also use a pull quote. For example Glasvegas quote 'Our albums like your own face.' This does not necessarily make sense therefore makes the audience wonder what they are talking about, giving them incentive to read on.

The contents then in the bottom has a 'Plus' section. From what is in it, it seems that this is the regular features, for example 'features, albums, gig guide.'This will be attractive to readers with brand loyalty as they will expect this in every issue and by featuring it in the contents it will reassure them that this content will be inside the magazine. This part of the contents is in plain font that is smaller than the rest. This will be because the audience that look for this will be the ones with brand loyalty therefore the magazine do not need to advertise it as the reader will more than likely already have bought the magazine, rather than looking through it in a shop to see what it's contents is. However NME still put the page numbers next to it to allow the reader to clearly be able to skip to the page that is relevant. Each feature uses different colours, this makes the page attractive to look at, and helps represent the style throughout the magazine as it does use many colours. Use of colour will attract a reader as it will seem more 'reader friendly.'

The magazine contents also uses a pug to advertise the offer of 35% off the subscription price with free delivery to your door. It is backed with a teal background where the rest of the contents is on a white background, this allows it to stand out from the rest and acts as free advertisement as it is within their own magazine.

The language used is quite informal for example 'um still no idea' and 'still can't get over mario bros.' This creates a relaxed tone that will appeal to the audience as it will come across as an easy read. The magazine also uses exophoric references such as mentioning Mario Bros and jumping on mushrooms to get coins. The would mean that the writer assumes that everyone has played Mario Bros therefore will understand the humour of this.