4a. Do you read music magazines?Yes - 13
No - 17
Out of my 30 participants of my questionnaire, 43% read music magazines however 57% did not. I think this is because I focused my questionnaire on a range of different people, with different interests therefore got a very equal amount of results.
4b. If so, what magazine?
NME - 2
Kerrang - 0
MOJO - 1
Smash Hits - 1
Top Of The Pops - 2
Q - 4
Other - 3
Out of the 13 people in my questionnaire results that read music magazine the majority, of 4, read Q. I think this is because this is the most generalised magazine and follows music artists that are publicised the most and feature in the charts such as 'Radio 1 Top 40', therefore attracting most of the people I handed my questionnaire out to. The next best option was 'Other,' this shows, again, because I used a range of different people to ask to answer the questions on my results, it resulted in there being a bigger range of favourite magazines than I expected.
5. How often do you buy music magazines?
Monthly - 6
Weekly - 3
Daily - 3
Less than 1 a year - 18
Out of the 30 people that took part in my questionnaire, 18 of these people read less than 12 magazines a year. This group is largely influenced by the 17 people that do not ever read music magazines. The other 1 that buys less than once a year, may be a consumer that only buys special editions, therefore buys one if it is based on something they are specifically interested in. The second most popular answer was 'monthly,' I think this may be because this is how magazines are usually released, and it is very uncommon for a music magazine to be released weekly as there is not weekly demand for it because of the expense. There was also 3 people who picked daily, these people must buy different music magazines, this could show they have a general interest in music and a variety of genres.
6.How much would you expect to pay for a music magazine?
£0-0.99 - 2
£1-3 - 5
£3-5 - 20
£5+ - 3
The majority of participants of the questionnaire chose that they would be prepared to pay between £3-5 for a music magazine. I think this may have been chosen because it is the general pricing group and magazine publisher uses. Also it is more of a premium price compared to things such as general gossip magazines or newspapers. This could be beacause music magazines target more of a niche audience therefore can afford to rise their prices and the market are prepared to pay this. This is proven by the participants who were willing to pay 5+. However the pricing gap of £0-£0.99 may be chosen by 2 of the people that do not read music magazines, resulting in them inevitably not willing to pay very much for something they have no demand for.
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